All software comparisons.

Mailchimp is the all-round email tool for small businesses and stores. Kit (formerly ConvertKit) is built for writers and creators who mainly send newsletters.

Buffer is the simple, low-cost scheduler for individuals and small teams. Hootsuite is a full social media management suite at a far higher price.

Two easy design tools for non-designers. Canva has the larger template library; Adobe Express costs less and fits people who already use Adobe software.